Founders and Executive Sales Leaders:

2X Your Team's Sales in the next 90 Days
without burning them,
guaranteed, even with beginners.

Stop losing deals and feeling stuck and low-status as a sales leader. If your salespeople apply this shockingly effective new and unique way, you all earn big commissions and all the respect you deserve. (read below what you need and how it works)

Hi, my ambitious Account Executives and Sales Pros, this is only for you!

Let’s be honest. Because this is serious. Tell me if this sounds familiar to you…

As responsible sales leaders, we all want to be in executive B2B sales because we have heard and read about the high-income potential and becoming highly respected top achievers living a free life on our own terms. You want to prove what you're capable of.

You are as excited and motivated as ever, you got the desired executive job in B2B tech sales, are willing to crush B2B sales with your team, and already imagining yourself driving to your new home in a fancy car from your vision board, the love of your life on the passenger seat.

But then it happens. Not overnight. But slowly. You realize that the accounts your salespeople got are not as promised. The prospects are not actually waiting to get a call from your sales team. The leads are not what any human with a normally developed sense of touch would consider as hot, not even lukewarm.

But it gets worse. Sadly, there is one not really unimportant fact that hasn’t changed. Your sales target.

So… you work harder and much more hours than planned. “Okay, it’s just temporary, only until my salespeople close the next big deals.” It’s not.

And it doesn't even make a difference if you're new in the position or already an experienced senior sales executive. All your past successes and big wins are history, forgotten, almost non-existent. Every new fiscal year means a great reset. New rules, new products, new competition, and on average after 18 months a sales team manager quits or gets fired.

Now, in this phase, you start to experience the nightmare of stories about never-ending sales cycles of complex deals with several decision-makers involved, not answering the calls (if your salespeople are lucky to get even so far in their challenging sales processes).

Suppose that’s not already enough, on top of the external battles with the decision-makers of your salespeople, you learn what any serious and self-disciplined sales executive hates more than anything. Empathy-less messages from your stalking C-suite, investors, or co-founders who never succeeded in or even never led a sales team, who attached some screenshots of your KPIs and your sales target, ending the message asking for another updated forecast.

Facts:

The average retention time of an SDR in a B2B tech company is only between 18-21 months.

This unwanted attention and being in the spotlight make it worse. It steals a big chunk of the precious time you’ve blocked for more managing your sales team, more sales support, and more time to find usable sales training advice online. In other words, for productive work.

Now you have not only to prepare presentations for your team to sell the digital services and products, but also for the VP of sales, investors, or co-founders to sell yourself.

You get stressed. You work more hours doing more meetings and sending out more messages because it seems that the whole company is singing the song “Sales is just a number’s game”. Now you know, it could not be more far away from the truth.

The stress is affecting the quality of your sleep. Your worries are impacting your relationships and social life. This is the last warning to stop this nightmare. To avoid any possibility of a burnout.

No, I do not mean to throw the towel and quit sales, to say goodbye to your dreams. You never should. And here is why.

There must be a better way, because…

…there are thousands of other Founders and Executives Sales Executives whose salespeople are closing 5 and even 6-figure deals like clockwork and making big Money.

Is it unfair? No! Does it suck? Yes! But only until you make big money yourself.

Listen, these facts are actually great news for you. And they prove that B2B Sales is one of the most lucrative and attractive business and career opportunities more than ever! Especially for you, selling SaaS, AI, or other high-ticket digital products or services.

What if You could at least 2x your Quota month after month with unshakable Self-Confidence…?

And how would you feel, how would your life change giving your salespeople access to a proven, new, and unique way to close high-ticket B2B Sales with ease, gaining back control of (sales) life with a boss-level of self-confidence?

Yes, I know. This would be amazing. And it is. See for yourself:

  • Your sales team would have mastered the complex B2B SaaS sales cycle so that the fear of cold calling, objection handling, and price negation with the C-suite has disappeared.
  • You would actually have a ball leading your co-founder or VP of sales through your pipeline and KPIs so that they can’t but just applaud, unable to formulate any improvement suggestions.
  • You would be in control of your agenda and sales processes, never worrying about the next day, so that you can enjoy your evenings and weekends to the fullest, feeling like you have every week some mini-vacations.
  • You would earn 2x – 5x the commission and income, get all the respect as the top performer, and be able to buy your dream car and move into your new home with your family while taking your parents for vacations.

But before we must face the true underlying root causes of why your sales team and you got in this uncomfortable situation in the first place, feeling confused and stuck, and not making enough money.

And it’s not your fault. No one ever told you that before, whether they do not know it (83%) or they do not want you to know it (17%), keeping you away from the top.


Discover the little-known root cause now.

Root Causes

This is why you couldn’t succeed! (until now)

The 2 Root Causes Why Your Salespeople And You're Not Succeeding In B2B Sales 

I only discovered this when I learned to apply ‘first principles’, the fundamental concepts or assumptions on which a theory, system, or method is based. A well-known scientific mythology we use in NLP, to discover hidden roadblocks and root causes.

And here is what I found out. I broke it down to make it as easy as possible to understand and apply. So, I’ve identified the 2 Root Causes why not succeeding in B2B sales and separated them into categories:

1. External Factors
These are the easy-to-discover, but hard-to-control factors, influencing your salespeople's performance and bank account. External factors are in the outside world, controlled by other people and circumstances.

External Factor Examples:
  -> the Sales Target and KPIs they have to achieve
  -> the Accounts they have to work on
  -> the CRM System they have to use
  -> the Products they have to sell
  -> the Market Trends they have to accept
  -> the growing Competition they have to fight

You see, these are some examples of external factors that are affecting, limiting, and often even blocking your SDRs from succeeding in B2B sales. The good news is that external factors, although difficult to control, are only responsible for 20-30% of their performance and success.

But we do not stop here. There is even more to unveil. External factors we can categorize into ‘Quantity Problems’ and ‘Quality Problems’.

Quantity vs. Quality:

*not enough accounts/leads vs. weak accounts/leads

*not enough support/sales training vs. random support/sales training

Now let’s have a look at the second category of factors.

2. Internal Factors
These are the hard-to-discover, but learn-to-control factors, influencing your sales performance and bank account. Internal factors are in the inside world of your salespeople, controlled by their feelings and behaviors. In other words, controlled by themselves.

Internal Factor Examples:
  -> their Mindset, how they think about sales and success
  -> their Energy Level, how much energy they put into it
  -> their Trust Level, how they react to unexpected situations
  -> their Stress Resistance, how they behave under pressure
  -> their Self-Talk, the image they have of themself

You see, these are some examples of internal factors that are affecting, limiting, and often even blocking your SDRs from succeeding in B2B sales. But even more important, it decides if and how they succeed in their whole life. You see, their life literally depends on their ability to master and control their inner world.

But we do not stop here. As talked about above, also internal factors can be categorized into ‘Quantity Problems’ and ‘Quality Problems’.

Quantity vs. Quality:

*not investing enough time in working/learning vs. not having the right effort/focus for working/learning

*not having enough knowledge/skills vs. not having the right knowledge/skills

The good news is that internal factors, although difficult to discover and learn to control, are responsible for 70-80% of the performance and success in life.

So, if you love your salespeople and are serious about winning, we better invest more time and energy in this area. And that’s exactly why I’ve crafted a separate and profound coaching curriculum, the ‘NLP Instant Boss-Confidence’ program.

No worries, I’ve you covered. Therefore, I’ve created a special module to boost the level of confidence your salespeople need, to master B2B high-ticket sales, even as a beginner. This confidence module is already a part of the solution you’re about to discover right now. Here it is.

Solution

This is how to succeed!

INTRODUCING

THE NEW AND BETTER MODEL OF SELLING

The 4-Step ‘B2B SaaS Sales Boss Mastery’ Program

(B2B SaaS, AI, And Any Other Digital Products And Online Services)

Tested and Approved

10,000+

Cold Calls

$6-Figure

Outbound Deals

20+

Years in Sales

The Easy 4-Step Proven Sales System from over 10,000 Cold Calls and closing $6-figure Multi-Country Deals with international stakeholders, from pure cold calling

Step 01

Analyzing the current sales strategy and sales calls to fix the issues to get a rock-solid sales system that generates sales consistently.
This will stop you from leaving money on the table.


Step 02

Rolling out my customized sales scripts to get instant authority and expert status.
That alone will boost your business to the next sales stage.



Step 03

Learning the best-kept sales secrets of the 3% to close 6-figure deals completely remotely on a global scale.
Using proven NLP techniques for B2B high-ticket sales is your unfair advantage.


Step 04

Sales Training and support to practice and improve conversion rate to 2x the sales in the next 90 days or less, guaranteed.



The 4-Step ‘B2B SaaS Sales Boss Mastery’ Program

“This easy-to-follow 4-Step System will take you from not closing enough deals and frustration...to confidently closing high-ticket sales to making more money and enjoying a stress-free and successful life!”

How do we get to our Desired Destination?

-> Step by Step, with my 1-on-1 Coaching. I hold your hand.

See how and what's inside for you if you partner with me!

Module 1

Discovery Call – your Setup for Success

*Analyzing the Status Quo
*Discovering the Dream State
*Defining the End Goal
*Creating the Dream State Step-by-step Roadmap

Module 2

Importance of Preparation – your System to Dominate

*Analyzing Mindset & Work Routine
*Discovering Limiting Beliefs & Roadblocks
*Get a Winning Mindset and unshakable Confidence
*Understand the Psychology of Sales to master B2B SaaS Sales
*Work Routine, Work Week planning

module 3

Cold Outreach & Objection Handling – Welcome to your Sales Boss Gym

*Prospecting like a Champion
*Mastering Cold Calling – get a B2B Sales Sixpack
*Tonality – your new secret Weapon
*Objection Handling – learn Boxing for B2B Sales

Module 4

Positioning & Contacting C-suite – your secret formula to eliminate Competition

*Elevator Pitch – get instant Boss Status
*Mini GA – my biggest secret Sales Strategy
*Close GA – risk-free
*Prepare GA
*Lead your GA like a Boss
*Follow up like never before

Module 5

Preparation & Meeting with C-suite – Time to Lead & Succeed

*Prepare your EO –understand the critical phase (only 3% know it)
*Present your EO – closing secretly the Deal
*Follow up – like a Boss
*Alignment – eliminate all Roadblocks
*Double Checking – your checklist for guaranteed success

module 6

Cold Outreach & Objection Handling – Welcome to your Sales Boss Gym

*Prospecting like a Champion
*Mastering Cold Calling – get a B2B Sales Sixpack
*Tonality – your new secret Weapon
*Objection Handling – learn Boxing for B2B Sales

Module 7

Bonuses


(will be unveiled in your Free 1:1 Strategy Call)

For the first time, you can get access where I unveil all my sales secrets, proven strategies, and successful methodologies, packed into this easy-to-follow 7-step ‘B2B SaaS Sales Mastery’ program, so that your beloved salespeople will know exactly at any stage of the B2B sales cycle what and how to say and do to confidently close high-ticket deals like clock-work to achieve your sales targets, even if they are beginners.

If I had to sum up my sales philosophy in one statement, the essence of all my knowledge, what I would call my simple secret to success is this:

Stop Selling - Start Serving!

Your Mission Statement:

Your mission… should you choose to accept it… is to work with me to 2X Your Team’s Sales in the next 90 Days without making them feel under pressure, guaranteed, even with beginners.

This is how you succeed!

Look, this is the only available B2B Sales Team training specifically developed for complex digital B2B sales that combines scientifically proven NLP coaching to eliminate limiting beliefs and boost self-confidence for better clarity and decision-making, without working more hours or feeling under pressure anymore.

This is how it guarantees that you succeed:

Still some doubts? Still on the fence? Listen, I got it. For a good reason. Thanks to all the fake gurus and wanna-be sales trainers out there, in the wild wide web.

But this here is a totally different league. It's a system. A system of tested techniques and scientifically proven methods. You see, it doesn't depend primarily on you. Not even on me, guiding you through the system, holding your hand. It's the system that matters, that delivers the results. It did it for me, my mentees, and coachees, so it will work for you.

  • Initial Free Discovery Call (risk-free test drive)
  • Easy-to-follow step-by-step system (impossible to fail)
  • B2B SaaS Sales Training (max sales competence)
  • NLP Confidence Coaching (max self-confidence)
  • Scripts and Templates (time-saving done-for-you tools)
  • Guaranteed Results (or I work for free with you until you get them)

Options

So, what are your Options, as a Sales Responsible?

You’re ambitious, hungry for more, and really do care and want to see your sales team overachieve the sales target. Otherwise, you would not spend your time listening to me any further. That’s actually great proof for yourself, to have a winning mindset.
And, not taking action is not an option for you anymore. We talked about the cost of inaction on the homepage already. 

Not taking any action toward your desired outcome will make it worse and in the end much more expensive for you. It’s not like standing still. The earth is not waiting for you. As a consequence, you will fall behind and easily can put your career at risk. Just take a look at the growing and hungry competition in the job market. And the rise of AI makes it not easier for you.

So, let’s save our time jumping right into it, analyzing your alternative options how to close more high-ticket sales, and how to make more money as a B2B sales pro selling SaaS, AI, or any other digital products and services.

Then let's see what your only alternatives would be...

Yes, a B2B Sales Trainer can teach your salespeople how to close more deals increasing their sales numbers. And as a result, they will earn more commissions.
However, most B2B Sales trainers are not specialized in SaaS sales. B2B sales trainers are not licensed and accredited NLP coaches. They cannot help you to boost self-confidence and eliminate underlying and limiting beliefs of your salespeople.
The problem is, as a result, they will still struggle when dealing with unexpected and challenging situations selling to multiple charismatic bad@ss chief executives. Your SDRs will get eaten alive if they’re not at least a senior account executive with a master’s level of life experience.

Yes, an internal Enablement Trainer can teach your salespeople how to sell more of your products, because they know your products very well.
However, any enablement trainer employed by your company, is aways seen as an extended version of the executive managers or of yourself, their sales manager. Countless studies have proven that this has a dramatic negative effect on the trust level and how much the salespeople do open in front of their enablement trainer. On top of it, most enablement trainers are not certified or trained in coaching or psychology.
The problem is, as a result, the support of enablement trainers only works for the new hires, because everything in the company is new and any advice is welcome, like a nice present. 

Yes, there are a broad variety of Online Courses of sales training for their needs, according to their level of experience or industry. This will help to increase their sales knowledge and results. But your salespeople must go through the training modules and lessons alone. Nobody gives them individual feedback. Nobody holds them accountable.

The problem is, as a result, your sales team will still be left without expert support to reach their full sales potential. On top of that, they will hardly grow as a person, what is needed to reach and survive on the top, enjoying a life of new self-confidence and the high status of a top earner. And that’s exactly what keeps them happy and stops them from leaving you.

Yes, Life or NLP Coaches can uncover and eliminate limiting beliefs and improve the self-esteem and performance of your salespeople to achieve their desired outcomes. There are life and NLP coaches to help improve the personal life. And there are career and performance or productivity coaches helping to reach the corresponding specific outcomes in professional life.
The problem is that, as a result, you will find yourself in a situation, where you must choose between a life coach or a career coach. On top of it, your SDRs still do not get any support to improve their sales skills. Whether you decide, you’re forced to purchase multiple coaches and trainers to achieve both: individual sales training AND personal development to grow in sales AND as a person.

Overview

Conclusion

If you are serious about helping your beloved salespeople, sure you are, to master B2B SaaS or digital sales without spending three times your budget and time purchasing multiple services, as you can see for yourself above, we have only one option left for you.

The services provided by Sales Boss Gym are your perfect solution to master B2B SaaS sales without feeling overwhelmed and stuck.

Through NLP coaching, your salespeople will get a confidence boost to grow as a person so that they can handle unexpected challenges with ease and close high-priced sales even with multiple and difficult C-suite level decision makers on a global scale. B2B sales is hard and mastering complex B2B SaaS sales is the Champions League. Let's make it much easier and more fun, together. I do the work training your sales team and you get the laurels.

Results

This is what to expect!

You’re about to transform your Sales Team – not only making more Money

You know, the internet is full of information. Actually, we live in an era of information overload. For this reason, finding the information you need right now to prepare for your challenging sales meeting or to negotiate your latest offer can turn into a nightmare very fast. So, getting access to any possible information has nothing to do with a personal growth plan.

While other sales managers are looking for a get-rich-quick-schemes and grabbing free available information, serious sales executives and founders choose a different way, the professional approach.

In fact, scaling sales coaching was the number one priority among sales teams, according to 2021 research from Revenue.io.

Listen, working with a personal trainer and coach is all about getting a transformation, not more information. Yes, the information is very useful. But information does not make you successful and rich. It’s the transformation that brings you the desired results and outcomes. And we all in sales want to become successful. It’s just in our nature. It’s that that brings us freedom and joy.

And with the right individual guidance and feedback it is securing to reach your transformation and goals in the fastest possible time, even when you’re new in the sales leader position, even when your sales team is full of new-hires.

“Okay, Matthias. I got it. I understand that my salespeople need sales coaching if we want to make it in B2B sales to the Top 3%. Yes, I really want to achieve my big goals. But tell me, …

...what will happen when we partner with you?”

What You’ll Get During The ‘B2B SaaS Sales Mastery’ Program

When your SDRs get the B2B sales team training and professional coaching as a part of the ‘B2B SaaS Sales Mastery’ program you can 2x your sales in the next 90 days or less.

  • my tailored and easy-to-follow roadmap for your sales growth so that you never get confused or stuck again during the whole sales cycle
  • my personal coaching so that you know exactly what and how to improve, and what and how to avoid to reach your full potential and sales targets
  • absolute clarity and you become much more productive because you learn how to schedule your workweek as a top-performer with deep focus
  • my winning cold calling and sales scripts, templates, and never-shared-before secret hacks to master persuasion and objection handling without feeling sleazy or under pressure again
  • individual coaching based on psychology and neuroscience so that you understand human behavior and gain back control in sales and your life
  • you get a winning sales team full of ambitious sales pros with unshakeable self-confidence, achieving your sales quota so that you become the most respected sales leader and top earner in the company

Next Step

This is how you get in!

Okay, I’m in. What next?

Before your final decision to get the advantage of professional sales team coaching and that the ‘B2B SaaS Sales Mastery’ program is your best choice to 2x your sales in the next 90 days or less, you get invited to a casual and ‘ask-me-anything’ conversation.

During that call, I would love to learn more about you, your current situation, your challenges, and your desired end goal to ensure your best results as fast as possible.

Next, I craft a tailored and easy-to-follow roadmap for your program. Once you get a clear picture of how you can reach your goals with me, in our onboarding meeting you get your personalized step-by-step action plan.

But that’s not all. Here’s the best of it. In difference to any premium online courses, you get my personal support and guidance, so that we ensure that you succeed without getting confused or wasting any time on low-level tasks.

And, if this is not already more than enough, remember, you are backed up by my ‘100% Satisfaction’ Guarantee. I’m so convinced that I can help, if you don’t 2X your investment at least, I will keep working with you until you do - GUARANTEED.

You see, you will have that in writing. This 100% eliminates your risk.
So, click the button below and get an ‘Ask-Me-Anything’ call for free and start transforming many lives in your company to make more money with much more freedom, for your beloved salespeople, and last but not least, for yourself. Because you deserve it.

There Are No Problems, Only Situations We Can Improve, And Learn From.

Matthias kaufhold

It's so easy. Just say 'yes, maybe'.

Just see it as a chance to save this opportunity without saying ‘Yes’ right now. You can make the final decision later anyway. So, it's like a 'yes, maybe'. I pay for your coffee.

Take action now. Impossible to fail! 

We've already talked about it. Again, we both agree that our time is worth a lot. So let's save some of it.
Below you can find the most frequent questions of like-minded ambitious people before they started.
Click on the respective question to get the appropriate answer!

FAQs

All you need to know to get started

You ask - I answer

Will this work for me and my salespeople?

You can find a detailed description and some specific questions above on this page to help you see if you’re qualified and if this program is a great fit for you and your sales team.
The most important is that you are highly ambitious, serious about thriving and committed to becoming a caring sales executive leading a team full of senior sales pros selling software, AI, or any other digital products and services.

Do I need to have previous B2B Sales Team experience?

No, you do not need any previous B2B sales team experience to succeed and to become a sales leader at the boss level. The ‘B2B SaaS Sales Mastery’ program is made for all levels of salespeople and will be adjusted to their needs and grade of skills and knowledge.
If they have already B2B sales experience they will achieve their goal faster. The same applies to your SDRs.

What’s the difference between ‘B2B SaaS Sales Boss Mastery’ and other programs?

The main differentiator is, that you get 2 unique products in 1. The B2B sales team training especially for high-ticket SaaS, tech, and other digital service sales PLUS the NLP self-confidence coaching, all taught and supported by myself. It’s this unbeatable combination that ensures that your salespeople grow as fast and far as a person, to be able to succeed in this challenging and competitive business. And all this is taught by a senior B2B SaaS sales executive and accredited & certified NLP executive coach.

What’s your cancellation Policy?

We have a no-refund policy for a reason. We love businesses that want to go all in. If you're in, you're in. That's called commitment. "Definitely yes. Or definitely not." There's no other way. As mentioned already, this is not for everybody. I only work with ambitious B2B Tech Companies who really want to grow their company to the next level and help their beloved salespeople make an exceptional income and live an extraordinary life.

How does your Guarantee work?

If your company with its sales team gets qualified and accepted in the ‘B2B SaaS Sales Mastery’ program and to work with me, I’m so confident that this process will work for you, so that I guarantee that your sales team will double their results in the next 90 days (or less), or I will continue to work with your team for free until they do.
So, you are taking no risk. Either you double the results in the next 90 days...or I will work with you indefinitely until you do.

What My Clients Say

“

"Thanks to the techniques he taught me, I have become more confident in meetings, I have more trust in my improved sales skills, and I'm thrilled to see my increasing conversion rate. Ask for the 1 on 1 coaching!"

Paul Simons

“

“I thought I was a sales pro until I went through Sales Boss Gym training. In short, after only 2 months I got a new position in a faster-growing company as a senior software salesman. Looking back, it was the best investment of my professional career.”

July Graham

“

“For me as head of the sales team (17 salespeople), leadership coaching was the key point. For the first time, we have achieved all relevant KPIs as a team and I can finally enjoy the weekends with my family again without being stressed.”

Michael S.

Psssst! Want to know where some of my Coachees and Mentees work now?

See How Easily You Can 2X Your Sales In The Next 90 Days. Book A FREE Call!

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